May 22, 2012

The Home Stretch - Part 2

This is a multi-part series on the steps involved during the final stretch of publishing a book.

This second post is about a list of the details that I have to work through in order to actually, and successfully publish the book (in both print and digital form).

Some explanation of the follow list is in order. For marketing purposes, I wanted my own web site (separate from the site I maintain). I obtain the domain names and a while back, so I decided to use those. I also wanted a site for the book, so I just put it under the site (so the url for the book is Then, Google sent me a $100 coupon for advertising, but it had a time limit, so I decided to stand up an ability on the site to to pre-orders of the book and do some trial marketing. I think the rest of the list makes sense. The gray areas are items that are complete. Also, this does not include the minutia like figuring out actual postage costs or any of the decision making process (e.g. do I handle digital conversion myself or hire that out, do I hire a company to do social media marketing,

  • & web site
    • Home
    • Writing
    • Humanism
    • Career
    • Personal
    • Repoint  primary GoDaddy site to w/ sh as domain redirect
    • Check all links, titles, and metadata
    • Get new icon for web site
    • Setup Google Analytics
    • Copy edit
  • Propositum web site (under
    • Home
      • Polling mechanism
    • Contents
    • Sample
    • Reviews (temporary)
    • Purchase (Pre-purchase)
      • Hook up to PayPal for pre-purchase
      • Include ability to add to mailing list
    • About
    • Check all links, titles, and metadata
    • Get new icon for web site
    • Setup Google Analytics
    • Confirm prices with Wasteland and update if needed
    • Copy edit
  • Setup pre-order/trial marketing run
    • Requires and propositum sites to be completed
    • Design pre-purchase page: pre-order and add-to-mailing-list
    • Update to include reference to new book
    • Design ads (3?), post on Google, turn on conversion tracking
  • Complete book:
    • Finish revision
      • Internal reviews (family/friends & at least two writers)
    • Professional copy edit (possibly with Authoright)
    • Preface by Burton Mack or some other author/scholar
      • Multiple emails sent to HarperCollins trying to track him down
    • Validate permission to use the maps
    • Update website after book is complete (contents, sample)
  • Publish:
    • Determine publisher & package - Wasteland Press, Ultimate package
    • Format for publishers requirements (interior design) - none needed
    • Cover design - Wasteland will do this
      • Update website once cover is designed
    • Determine if using digital conversion service or doing it myself, convert if needed
      • Kindle, Nook and others - find where to post digital availability
  • Post Production paraphernalia
    • Business cards (temporary ones done; may update after cover design)
    • Book trailer?
    • Bookmarks, post cards, posters, etc.
    • Get reviewers to post review on amazon
  • Marketing/Advertising
    • Send to friends: Facebook, linked-in, Google+, others
    • Facebook ads, Google AdSense
    • Email all known contacts
    • Contact known related (US) organizations for reviews, speaking events
      • COCORE members
      • AHA member list if I can obtain it
      • AAI (or American Atheists) member list if I can find it
    • Contact old haunts (schools, cities I've lived, etc.) for speaking events
    • It's a Book mailer from RMFW
    • Hire marketing firm?
      • Authoright P.R does social media  (and other things) based on book

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